Welcome to Ubud!
Ubud, a town in central Bali of around 75,000 people (2020), is far removed from the nightlife bikini scene in Kuta, and is regarded as the cultural centre of Bali. It is famous as an arts and crafts hub, and much of the town and nearby villages seems to consist of artists' workshops and galleries. There are some remarkable architectural and other sights to be found, and a general feeling of well being to be enjoyed, all thanks to the spirit, surroundings, and climate of the place.
Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. It forms a northern part of the Greater Denpasar metropolitan area (known as Sarbagita).
Ubud, often mistaken for a small city, is an administrative district (kecamatan) with a population of 74,800 (as of the 2020 Census) in an area of 42.38 km2. The central area of Ubud desa (village) has a population of 11,971 and an area of 6.76 km2, and receives more than 3 million foreign tourists each year. The area surrounding the town is made up of small farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar in south.